CONTINUING A PARTNERSHIP

BORN FROM THE TRUST AND COLLABORATION OUR TEAMS ESTABLISHED IN THE PRODUCT PHASE, AT&T PUT THEIR FAITH IN OUR TEAM’S UNDERSTANDING OF THEIR PRODUCT’S LAUNCH AND AWARDED RAZORFISH MULTIPLE MARKETING INITIATIVES INCLUDING A ROBUST WEBSITE TO EDUCATE AND INITIALIZE SETUP (WITH A HIGHLY ENGAGING HOME BUILDER WIZARD), IN-STORE EXPERIENCES SHOWCASING THE PRODUCTS FEATURES AND LIFESTYLE BENEFITS, THE INITIAL DISPLAY AD CAMPAIGN, UNIFORM AND AUTO FLEET CONCEPTING AND, A FIRST FOR RAZORFISH, Broadcast COMMERCIAL WORK BASED OFF OF THE ONLINE VIDEOS WE PRODUCED THAT HIGHLIGHTED THE LIFESTYLE PACKAGES. EACH OF THESE CONSUMER TOUCHPOINTS had a common “DAY IN THE LIFE” THREAD WOVEN THROUGHOUT.